Social media is information sharing platform where the users create, share or exchange content. It creates a highly interactive platform by allowing the user to generate, co – create, share, discuss and modify user generated content.
Social media is different than editorial media as the content is not published by few people or people who are employed by an organization. The content on Social Media is generated and published by the users on their own will.
The Social Media channels can also be called as the Social Networks. Few of the examples of Social Media Networks can be – Facebook, Twitter, LinkedIn, Pinterest, Tumblr, WordPress etc.
Not all the Blogs come under social media. The blogs like Tech Crunch and Mashable are editorial blog and the users can only consume the blog post.
Social media sites can be classified as –
Social Networking sites – such as Facebook, Twitter, LinkedIn etc.
Content sharing sites – such as YouTube, Flickr, Slide Share etc.
Social Discussion Forms and Social Games platforms also come under Social Media category.
Social Media reach is big and the users are very active on these platform. By having access to Social Media sites on smart phones the users have easy access to Social media sites. This is the reason Social Media sites are now used for different purposes by different business such as –
• Advertising the products
• Generating leads
• Hiring of new employees – with the help of LinkedIn, Facebook and Twitter.
• Directing Traffic to the Website – by sharing content on different social media
• Contact generation
• Increasing business opportunities
• Crowd Sourcing
• Contact Generation
• Increasing Sales
• Relationship Management (CRM)
• Query resolution (if any)
• Reputation building
• Crowd Funding
It is no more optional for the businesses to be on Social Media.